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Research papers

Management perspective in long range planning

I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Thomas Tusher
Company: Levi Strauss & Co.
June 15, 1983
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Citation

Tusher, T. (1983a, June 15). Management perspective in long range planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/management-perspective-in-long-range-planning